[In Progress] Sales – Agent Resources

Date: February 4, 2026

Client: Patrick Redmond

Coach: Dan Smith

Client Starting Point:

177lbs 25%
will be at 165lbs by renewal

Pat Wanted to improve composition and more knowledge for longevity

Next 3 Month Goal:

Continue eductional work with myself and greg. Compositionally get to 12% bodyfat at roughly 160lbs

Next 6 Month Goal:

sub 12% and build muscle optimise health

Next 12 Month Goal:

sub 12% and build muscle optimise health

What were the Top 1-3 Obstacles You Had To Overcome?

- pat has a crazy travel schedule with work so working logistics around day-night shifts and maximising rest and recovery

What were the Top 1-5 Wins You Experienced?

- Created an operating system that pat can use to hopefully maxmise time asleep when away with work and doing nights
- reduced body fat visually
- strength continues to improve
- no issues with an ankle injury he had coming in to the process
- With gregs help around testing start to optimise the internal aspect

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

- Continue to get improve body composition
- Alongside Greg continue to optimise gut health

Based On Progress So Far, What Is The Best Next Target To Work On?

Sleep

Any Other Feedback On Next targets?

Pat is a G..... so i am fully confident he will achieve all the goals we set out. as long as we continue to refine the travel operating systems as he can be anywhere in the country at any given time so recovery and nutrition are the things i want to keep our eye on the most.

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Just keep doing what he is doing and the things mentioned above

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

High probability as i believe both myself and greg have gone above and beyond on the education side to really give Pat what he needs

Date: January 27, 2026

Client: Dave Thornhill

Coach: Gavin Attorre

Client Starting Point:

After Dave's fat loss phase, we started gaining muscle. Our goal currently is to move towards getting him ready for a photo shoot. We've got Dave from 159 up to 166 pounds. So we've increased a lot of lean mass. His body fat is still at a low level, so he's moving very well there.

So the goal is to get him up past around 175-180 and then diet him back down towards a photo shoot. That is our start point from the fat loss phase moving into the muscle building phase to get ready for a photo shoot. So moving very well, but now we have to transcend those lines out to make sure he's photo shoot ready.

Next 3 Month Goal:

In the next 90 days, we're looking to add more lean mass to his frame while keeping body fat at a reduced level so we can minimise the time to fat loss ready for the photo shoot.

Next 6 Month Goal:

Six-month target is to have photo shoot ready. So the goal over six months is to have Dave sit around 180, with a goal of then removing about 5-6 pounds of body fat to have him ready for a photo shoot.

Next 12 Month Goal:

After the photoshoot, we wanna make sure we sit up maintenance for a good 4-8 weeks. Then, we're going to build a little bit more muscle and a little bit more strength, and then focus on energy systems to make him more athletic, resilient, and increase work capacity at the new body weight that he will have after the photoshoot.

What were the Top 1-3 Obstacles You Had To Overcome?

The main thing we have to overcome with Dave is time management with his heavy workload and family life. We're able to structure the whole week so he's successful in completing the workouts. Our goal next is going to be making sure that we can fine-tune that to a greater degree so we can hit all the training sessions more accurately, and he's able to recover from those without overwhelming himself.

What were the Top 1-5 Wins You Experienced?

1. Adding 7 pounds of lean mass to his body without adding any more body fat.
2. Improving his family life with his kids and his wife being more successful there as a whole.

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Time management and efficiency around his 16-hour audit
2. Adding more lean mass to his body without adding body fat
3. Increasing his VO2max for more athletic ability after the photo shoot
4., improving his sleep hygiene by timing the setup of pre-bedtime rituals to make sure that we can get deep asleep with more focus and recovery. We can improve workout performance and general work performance for his daily life.

Based On Progress So Far, What Is The Best Next Target To Work On?

Sleep

Any Other Feedback On Next targets?

NA

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

More consistency on call cadence. If we can book a few more calls throughout the next few months, we can make sure that we're dialling in on the areas we need without waiting until they veer their head and have to reduce fires rather than being more forthcoming in terms of planning ahead. So call cadence is going to be critical for us to make sure we're hitting the targets.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

Renewal rate: 9/10. Myself and Dave have a fantastic relationship. He's come on leaps and bounds. He's more confident. His body shape is the best we've seen so far at the body weight he currently is at with his body composition. His energy is great. All we need to do now is focus on managing his time. Auditing is 16-hour audits consistently every 30 days to make sure we're on point. I think we'll have a great next 12 months in hitting all the targets that we want, as long as we're communicating and having our calls frequently, we should be hitting those no problem at all. Dave is an absolutely amazing client, and I love working with Dave.

Date: January 27, 2026

Client: George Roumanous

Coach: Gavin Attorre

Client Starting Point:

When George initially started coaching, his inability to keep progressing in training was lasting no longer than two weeks due to breakdown and inability to recover. Now, he's able to continuously train for 12 weeks at a time without needing to deload at all. We're pushing the boundaries on his training a little bit more, so we've added a good 6-7 kg of lean body mass to his frame. Where he's not the same body fat level at around 85-86 kg as he was when he was 80 kg/79 kg. So, we've added a good amount of muscle mass. His strength is up, his ability to recover from training consistently is up as well. So, it's been great overall on the front.

Next 3 Month Goal:

Over the next three months, the goal is to remove elbow pain, knee pain, and have a better connection on pec training. So the goal here is to focus on form execution and contraction for the pecs.

Next 6 Month Goal:

Over six months, the goal should be to focus on keeping body fat at the same level here as well as maintaining body weight. We function better at this 85-87 kg body weight mark whilst improving performance and visually looking bigger in the chest and having higher numbers on chest flies and bench pressing dumbbell numbers.

Next 12 Month Goal:

In the next 12 months, we want to be having a visually larger looking chest and upper body overall, mainly the pecs, and improving VO2 max numbers, ideally at a good to world-class standard, at the age bracket below currently George's current age.

What were the Top 1-3 Obstacles You Had To Overcome?

Main obstacle we've had over the last six months has been the transition to George acquiring a new business and a new company, and he's done that successfully. Well, he's managed to maintain his training output visually. He's looking phenomenal, adding muscle mass to his frame. His body composition is next level, so he's done six really well as he successfully transitioned to growing his business in Australia.

What were the Top 1-5 Wins You Experienced?

I think the top wins are:
1. Being able to train consistently and consistently hard as well
2. Being able to spend quality time with family and working that into his lifestyle
3. Still maintaining a good high level of work output whilst successfully acquiring a new business, improving his financial status alongside that and being as healthy as he is with more muscle mass as lean as he is at the age he's at right now and how busy he is in general1. Increased chest size
2. VO2 max

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Increased chest size
2. VO2 max
3. Increase Load/Strength on Flyes/Pressing

Based On Progress So Far, What Is The Best Next Target To Work On?

Weight Training

Any Other Feedback On Next targets?

NA

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Continue on the current rate of communication in checking in daily or bi-daily across the week. George is phenomenal at that, giving me feedback, letting me know how he's doing. And we need consistent videos for chest training, especially, so the more we can dial in the chest, the more it can grow, and we can fine-tune the execution of everything we need.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

Renewal status: 9 out of 10, mainly because the communication is great between myself and George. Our relationship is fantastic. When we have struggles in anything that we foresee, we discuss it together as a team, we set goals around it, we set accountability around it, and we make sure we hold each other towards that. And anything we need to unpack, we do so on calls and messages to make sure we're moving forward.

Date: January 27, 2026

Client: Chad Jenkins

Coach: Gavin Attorre

Client Starting Point:

After Fat Loss phase we were at 165lbs and lean
Goal is to get bodyweight up and staying as lean as we can through the process. Once body fat creeps too high we move to fat loss to return insulin sensitivity and begin building more muscle

We finished our Building phase at 188lbs at around 18%BF

165lbs 12% BF - 145lbs Lean Mass
188lbs 18%BF - 154lbs Lean Mass - 9-10lbs increase - Time Duration 30-34 weeks

Next 3 Month Goal:

Find maintenance calories & after completing current fat loss cycle. Goal 170-175lbs to end fat loss then increase carbs and calories - estimate to add another 5lbs at some body fat levels, then sit at maintenance for 6 weeks

Next 6 Month Goal:

Start to add lean mass on new bodyweight. Goal 195-200lbs before next fat loss/body comp phase - ETA Aug-Sept 2026

Next 12 Month Goal:

Sit at 185lbs at 10-11% - Fat Loss Phase Sept to end of Nov app 10-12 Weeks

What were the Top 1-3 Obstacles You Had To Overcome?

Mainly family events and work/family trips

Although these were fine as we plan in strategies and Chad is great at comunicating what he needs so we get ahead

main item was deep sleep with his central sleep apnea

He now uses a Bi-pap machine but alongside that we have implemented breath holds to increase carbon dioxide tolerance. Mechanism to be able to go longer without needing oxygen when he sleeps

We have noticed a greater increase implementing this alongside the Bi-Pap than without breatholds and Bi-pap alone

What were the Top 1-5 Wins You Experienced?

1. Impoved Deep Sleep
2. Increase of 9lbs Lean Mass
3. PB's in Bench, Squats

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

Our overarching goal is to get to 185-195lbs at 10-12% BF and then maintain athleticism

Above we have dated targets to hit body comp goals - which we are well on the way towards them

Oppotunities we have alongside doing this and making sure energy systmes are moving alongside it to have quality athleticism with adding muscle mass

Based On Progress So Far, What Is The Best Next Target To Work On?

Energy Systems

Any Other Feedback On Next targets?

No, Chad will lock everything in - he's a beast

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Keep communication and cadence of calls as is. We have worked perfectly together the last year and we will hit all targets 100% if continued as is

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

9 - The fact we are hitting goals as predicted
The programming will be different to what he may expect as we transition so at times its progressive overload but others its quaility and looking at speed of execution, alongside energy systems and managing HRV/recovery to push performance when combining both modalities

Date: December 18, 2025

Client: Guillaume De Bruyne

Coach: Gavin Attorre

Client Starting Point:

Constantly getting sick and immune system very low
Extremely tired constantly
Bodyweight around 175-176lbs
Bodyfat - 17-19%
Distended lower belly

Next 3 Month Goal:

Add 5lbs muscle/Bodyweight whilst keeping body fat down at current level or better

Next 6 Month Goal:

Increase sleep quality - better quality with duration we can maintain. Robust immune system and blood work numbers in better place when we have values to measure. Gut Health improved with Greg

Next 12 Month Goal:

Increase energy up to 4-5/5 consistently. 10lbs Muscle added - Body fat 10-12% - Robust immune system

What were the Top 1-3 Obstacles You Had To Overcome?

Getting clear on exact ideal win over the first 90 days
Guillaume's main goal for 90 days was to reduce incidents of being unwell and be able to train consistently

First we had to make sure training programs fit within a short time period - 45mins max
We included running as he enjoys this

Main highlight was supporting through nutrition with work events and getting macronutrients in a good place as eating wasn't where we needed it to be to help the goals we wanted
Low Protein
Very High Fat intake
Moderate to high Carb intake

This is what we saw based of the AI Analysis in our dashboard

What were the Top 1-5 Wins You Experienced?

1. Only one small recurrence of illness over 90 days that lasted only a couple days
2. Macro's and calories now in place consistently well
3. Body weight slightly higher at 178lbs but visually leaner dropping a good 2-3% Body fat
4. Distention of lower belly much better
5. Training program progressing to more muscle building and strength focused now that movements have improved - way better set up to add more muscle which in turn will help immune system massively and increase his functional capacity

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Get blood work done correctly so we can see whats happening. Bloods didn't get processed well in belgium Guillaumes end and we still don't have data here

2. Start to include peptides - Epitalon and Thymosin Alpha 1 to help with sleep, and immune system more, add SS31 later to help mitochondrial function that will support immune system more also alongside increased energy

3. Increase muscle and strength - helping immune system further. His Resting heart rate is super low and he's aerobically efficient. His biggest lever here is muscle

Based On Progress So Far, What Is The Best Next Target To Work On?

Weight Training

Any Other Feedback On Next targets?

NA

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Block calls out in advance
More frequent calls would be ideal
More advanced notice and communication for travel and work events so we can support there - but this can come up on calls each week too

Guillaume has been great with videos - but id like more when it comes to weight training so we know he's maximising them - we can pick 1-2 per workout so its time efficient first up

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

7-8 out of 10
I feel we have hit a great start with less illness bouts which was the main focus.
Now we need to build resilience with added muscle and plan in
1. Blood work
2. Peptides

Utilising both of these alongside strength progression will see him reap so many benefits

Date: November 26, 2025

Client: Christopher Clark

Coach: Gavin Attorre

Client Starting Point:

Has been in the program for two years, so starting point has evolved over time.
Entered this year at a higher body fat percentage and has since dropped roughly 8%.
Strength and muscle have improved steadily across the year.
Conditioning was already good, and we had clear targets for fat loss and performance.

Current start point: leaner, stronger, better conditioned, and ready for the next phase of strength and physique development.

Next 3 Month Goal:

Finish dropping body fat to reveal visible six-pack definition. Maintain strength output while continuing the fat-loss phase. Keep training consistency high through the final stages of the cut.

Next 6 Month Goal:

Begin dedicated leg-mass phase to improve leg density. Progress key lower-body lifts: squat variations, deadlifts, and targeted hypertrophy patterns. Continue refining strength while building muscle.

Next 12 Month Goal:

Improve VO2 max and aerobic capacity. Maintain reduced body fat and keep physique tight year-round. Maintain and continue building on strength and muscle developed during the mass phase. Keep stress management practices in place to support long-term resiliency.

What were the Top 1-3 Obstacles You Had To Overcome?

High stress from legal issues involving previous companies.
Family and relationship stress in the background.
Emotional load that could have derailed habits, yet he navigated it well.

What were the Top 1-5 Wins You Experienced?

Followed through with every workout across the entire year.
Zero missed sessions, even during heavy stress periods.
Built strong physical and mental resilience through consistent training.
Deep, honest conversations on weekly calls helped him gain clarity and perspective.
Ability to confide, process, and reframe challenges has been a powerful win.

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

Keep communication consistent on weekly calls.
Practice letting go of stressors outside his control and stay focused on controllable variables.
Maintain high training output while continuing to raise standards for himself.

Based On Progress So Far, What Is The Best Next Target To Work On?

Nutrition

Any Other Feedback On Next targets?

Strength
Dialing in nutrition and avoiding emotional eating
Maintaining logic-driven choices with food
(Nutrition is the biggest limiter; training and cardio are already strong.)

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Keep doing what’s already working: communication is strong, training execution is excellent.
Attend more Muscle Camps or in-person events to stay surrounded by like-minded people.
Continue building his environment so it supports resilience and growth.
Maintain routine cadence of calls and training feedback.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

9/10
Two years of consistent progress.
High trust, high communication, and strong coach-client relationship.
Training output is excellent.
Clear long-term goals and a strong desire to keep building.
Still has meaningful work ahead around nutrition, leg hypertrophy, VO2 max, and stress management.

Date: November 26, 2025

Client: Michael Mastroianni

Coach: Gavin Attorre

Client Starting Point:

Goal was to improve longevity with a focus on telomere length.

Needed improvements in strength, muscle mass, aerobic capacity, and VO2 max.

MAST test showed average watt output needing development.

Movement screening highlighted low movement efficiency and higher-than-ideal body fat.

Genetics showed high inflammation risk and lowered free testosterone potential.

Priorities included dropping body fat, reducing inflammation, improving aerobic conditioning, improving sleep, and lowering cortisol to support better hormonal balance.

Next 3 Month Goal:

Drop 15 pounds of body fat to reach around 10%. Reduce inflammation to support better testosterone levels. Improve aerobic capacity and VO2 max. Implement peptide protocol alongside nutrition and supplementation.

Next 6 Month Goal:

Transition into a dedicated strength and hypertrophy phase after fat loss is achieved. Build consistency around training and conditioning despite travel demands. Improve recovery, movement efficiency, and technique through in-person sessions when in London.

Next 12 Month Goal:

Add 10 pounds of lean muscle. Maintain body fat between 10 and 13%. Improve strength markers across all main lifts. Improve aerobic conditioning to support longevity and stress resilience. Stabilize inflammation and improve free testosterone levels. Support telomere maintenance via lifestyle, peptides, improved sleep, and reduced stress load.

What were the Top 1-3 Obstacles You Had To Overcome?

Heavy travel schedule linked to his work.

Need for clear Plan A, Plan B, and Plan C based on training location and schedule.

Managing nutrition, stress, and routine consistency while traveling.

What were the Top 1-5 Wins You Experienced?

Re-establishing a consistent training rhythm.

Building stronger daily structure so he supports his family routine and evening schedule.

Improvements in sleep quality due to better evening habits.

Strong accountability and ownership on calls.

Clear understanding of his genetics and how each area influences longevity.

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

Drop body fat to reduce inflammation and raise free testosterone.

Increase strength and muscle mass as key longevity drivers.

Manage inflammation levels to protect telomere length by reducing telomerase activity.

Introduce Epitalon later once inflammation is under control for enhanced telomere support.

Based On Progress So Far, What Is The Best Next Target To Work On?

Energy Systems

Any Other Feedback On Next targets?

Improving aerobic capacity and VO2 max will lower cortisol, support sleep, and improve hormonal balance.

More consistent daily updates will allow faster adjustments and better progress.

Ensuring stress management strategies remain in place during travel phases.

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Increase frequency of communication to daily or every-other-day check-ins.

Send training feedback, exercise videos, and program updates more consistently.

Ask questions proactively so adjustments can be made before issues build up.

Maintain clear travel plans in advance so nutrition, training, and supplementation can be pre-mapped.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

8/10 - Based on how long it took to get him in I'm hesitant lol - but we have built a good relationship so far and his feedback on calls has been great. We just need to make sure hes following through here

Progress is clear.

Client is engaged and responsive on calls.

Goals are aligned with a long-term longevity and performance plan.

Still needs coaching support across stress, inflammation, muscle gain, and aerobic development.

High probability of renewal if communication remains strong and travel plans are structured.

Date: July 13, 2025

Client: Espen Arntzen

Coach: Gavin Attorre

Client Starting Point:

Came with long-standing low back issues post spinal fusion (lumbar vertebrae).

Suffering from shoulder complications, especially limited range due to calcification.

Desired a physique transformation inspired by Frank Zane (lean, muscular, aesthetic).

Raised health concerns, especially elevated lipoprotein levels—possible genetic predisposition affecting cardiovascular health.

Undergoing personal stress, including a recent divorce, which affected overall lifestyle and energy. - This came up after we began working on above goals

Next 3 Month Goal:

Protect and improve shoulder mobility, specifically resolving calcification issues. Remove pressing movements temporarily while restoring shoulder function. Develop structural balance through targeted back work (upper/lower). Begin enhancing VO2 max and cardiovascular health.

Next 6 Month Goal:

Confirm improved lab results, particularly related to cardiovascular health. Track and ensure progress in shoulder function and pain reduction. Maintain low back health and expand training volume where possible.

Next 12 Month Goal:

Full identity transformation, including mindset and physical change. Support deeper personal growth during and after divorce. Reinforce his role as a present father and focused business leader. Achieve a noticeable change in physique and energy levels.

What were the Top 1-3 Obstacles You Had To Overcome?

Surgical history limiting movement and increasing injury risk (lumbar fusion).

Shoulder calcification limiting ROM beyond 90°, removing upper body pressing.

Emotional and lifestyle disruption due to divorce and family stress.

Time constraints interfering with movement assessments and feedback loops.

Delays in blood lab results, which are essential for health-based decisions.

What were the Top 1-5 Wins You Experienced?

Zero issues remaining with the low back—clear win due to intelligent programming.

Espen’s growing commitment to fatherhood—greater presence and intention.

Sustained adherence to training despite life stressors.

Initial cardiovascular improvements via VO2 max training.

Mindset shifts beginning to take root—early signs of the identity transformation.

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

Review pending lab results for deeper insight into heart health and inflammation.

Continue increasing shoulder ROM and function with guided rehab and training.

Use monthly video submissions for shoulder assessments and feedback.

Refine nutrition, recovery, and sleep protocols to maximize transformation outcomes.

Introduce identity-based coaching—help Espen define his next chapter personally and professionally.

Based On Progress So Far, What Is The Best Next Target To Work On?

Weight Training

Any Other Feedback On Next targets?

We need shoulder function back asap

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Monthly or quarterly coaching calls to check in on physical, mental, and emotional load. - With labs we need him on a call w Greg also

Regular shoulder video analysis to adapt training with precision.

Accountability around lab review and health markers every quarter.

Create a structured plan for lifestyle behavior shifts—even small wins.

Align his training program and nutrition with personal values and identity goals.

Ensure personal transformation is as prioritized as physical goals, especially around fatherhood, business, and self-worth.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

5/6 - It's been extremely tough for Espen and he's done so well with everything he's had to endure
Financially I'm not sure what this looks like once divorce is complete so may be a barrier
I believe he needs this coaching though - He has someone in his corner here that can help him structurally and willing to talk through any relationship obstacles that he has upcoming so we can keep him focused on the positives that are happening rather than what he can't control

Date: April 10, 2025

Client: Vladimir Kalashnikov

Coach: Dan Smith

Client Starting Point:

Vlad started at 147lbs and would describe himself as a hard gainer. sitting around 10% body fat. In the first 12 weeks we acheived the goal of putting on 11lbs getting him up to 72kg which he previously thought impossible whilst maintaining good composition and improving overall tissue.

Next 3 Month Goal:

work up to 75kg whilst minimising bf aswell as keeping him functional for sports

Next 6 Month Goal:

we will include a recomp phase but continue to work on continuing to get vlad stronger and

Next 12 Month Goal:

TBC

What were the Top 1-3 Obstacles You Had To Overcome?

- Vlad is a busy man so trying to balance out things ensuring we were making time for things like family was important.
- Vlad was doing a few different things when we started so scaling back things like calisthenics has helped us in this building phase

What were the Top 1-5 Wins You Experienced?

we have so many wins inc achieving weight goal, getting stronger, helping vlad with a few case studies with his personal training clients, finding the right balance with everything he has going on, creating autonomy without compromise

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

All i would say Vlad needs to do is continue doing what he is doing. But continuing to get stronger and ensuring we stay functional for his continued participation in extra curricular activities like his tennis (which he really enjoys) and skiing (x country) which he does with family

Based On Progress So Far, What Is The Best Next Target To Work On?

Weight Training

Any Other Feedback On Next targets?

Vlad has had a fantastic first phase and i am eager to get him resigned as he will eventually be a fantastic poster for MI, He will continue to need help strategising his future phases to ensure continued progression.

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Continue doing what he is Vlad is a model client that does as required, asks a ton of questions and generally i have high hopes for his continued progression.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

Initially Vlad mentioned that price point was an issue and was in his words "a big investment" But he is happy with what were are starting to create so i am hopeful he will renew as i have hopefully helped him achieve his first phase goals and started to talk about future goals. So i would say anywhere between a 5-8

Date: January 29, 2025

Client: Dave Thornhill

Coach: Gavin Attorre

Client Starting Point:

170lbs at 25-27% Bodyfat
Low back injury, shoulder injury, inability to be effective in gym getting fat loss or building muscle
Phoebe has completed a full video interview client testimonial where more of the home life areas may be talked about in more detail

Next 3 Month Goal:

Introduce new workout time routine. Add 50-10lbs Bodyweight building back up to 170-175lbs at 15% BF no higher

Next 6 Month Goal:

Increase strength lifts upper and lower body & increase Vo2Max

Next 12 Month Goal:

175-180lbs at 12-15% Bodyfat

What were the Top 1-3 Obstacles You Had To Overcome?

1. Initially overcame years low back issues causing inability to train effectively
2. Nutrition implementation around family times and meals. We also found through testing that metabolic flexibility was an issue and proceeded to change dietary plan alongside supplementation and big change in training plans to fast track Dave's ability to use fat on his body.
3. Dave's wife travel schedule meant Dave had a lot of work on his plate with business, taking care of the kids whilst home on his own, alongside getting his own training and nutrition nailed down

What were the Top 1-5 Wins You Experienced?

1. Dropped 20lbs & 10-12%BF within the 12 weeks we addressed metabolic flexibility
2. Increased 10lbs Bodyweight from 150-160lbs with no extra Bodyfat increase
3. Low back injury not affecting Dave anymore
4. Has so much more increased confidence and ability to adapt to stressful moments, he's showing up as THE MAN in all areas of his life
5. New training schedule opportunity can be a game changer and starting off well

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Nail down the training schedule to help, increase sleep quality and training performance
2. With new routine, meal plan and calories will play a big role in getting us to 175-180lbs and lean
3. Adding strength increases alongside the Bodyweight we're increasing

Based On Progress So Far, What Is The Best Next Target To Work On?

Sleep

Any Other Feedback On Next targets?

NA

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Continue on the trajectory of how we are working currently. Check ins are consistent, communication is great. Information is filled out for me to check things are moving where we need.

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

8
Dave's wife just lost her job so not sure financially how things will be for the foreseeable? Not sure what Dave's rate is currently and what we could work within if we need to move things around to accommodate?

I know Dave loves the coaching and is all in.

Date: October 22, 2024

Client: Andrew McCooey

Coach: Gavin Attorre

Client Starting Point:

Started 175lbs at roughly 12-15%BF

We have increased BW up to 192.5lbs with BF around 16-17% at that point, then completed a short 8-10 week diet phase to line BF back down to the 12-14% mark.
After increasing kcals back up we should see an increase and BW sitting at around 185lbs at 12-14% which will be a solid 10lbs lean mass increase

Next 3 Month Goal:

Add BW up to 190lbs at same BF level so leaner at 190lbs than previous 190lbs - Focus on Increase in Delts & Legs, Improved strength around lower back with emphasis on diaphragm breathing to control.

Next 6 Month Goal:

Increase strength of Lower & Upper Body lifts - Maximal strength from month 6 then into power development phase to increase neural firing of Motor Unit Recruitment to prep for further Hypertrophy blocks and solidify current new muscle mass growth

Next 12 Month Goal:

Maintain above 190lb-195lbs at 10-14%BF. Increased Strength on lifts, improved structural balance of low back strength

What were the Top 1-3 Obstacles You Had To Overcome?

1. Low Back strength as we start to increase loads. We are now looking at improved diaphragm control as this will be a limitation. And using MI principles of Time as a proxy of progression to improve the ranges and strength needed. We'll also add in isolation/complimentary exercises to improve this.

2. Shoulder imbalance. This will come from limitation of thoracic spine which we have worked around so far. This will improve much more as we improve Diaphragm strength through breath work. Utilising dead hangs with breath work is currently in the program so will improve Diaphragm, Grip Strength and also shoulder mobility and strength and end ranges over head in full flexion.

What were the Top 1-5 Wins You Experienced?

Taking Andrew up to 192.5lbs from 177lbs whilst maintaining a relatively lower BF% - great 15lbs increase

Starting to get Andrew confident with lower rep ranges and learning how to get strong over the long term to help improve Hypertrophy for future training blocks

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Strength in lower rep ranges without increasing joint issues - we know why this happened in the past so have gone through the 10% spread build up to top set lifts - This is key for longterm strength and joint health

2. Increase Power development at knew strength levels. This will increase Motor Unit Recruitment and increase firing rate for muscle fibre recruitment. A great foundation for further Hypertrophy gain in future training

3. Energy systems - as we grow we need to make sure energy systems are being considered. In Strength & Power blocks we can improve metabolic capacity to set up for Hypertrophy blocks with increased capacity demand

Based On Progress So Far, What Is The Best Next Target To Work On?

Nutrition

Any Other Feedback On Next targets?

Read Above

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Keep communication as we are. The more Andrew has sent videos through the last 6-8 weeks the faster changes have been able to be made in programming and exercise execution. Check ins are perfect. I can add BW to performance tracker from Check In each week no problem. If Andrew can keep asking questions for clarity when needed, send videos through then targets can be met as we have done so far really well.

As we transition to more strength work, I'll be looking at lift numbers for main lifts to ensure progress in strength

From your point of view, what is the probability of this client renewing on a simple scale of 1-10? And why (please explain)?

9 - Talked through the process with Andrew and he's happy for me to program above

If he needs any more clarity on the process, or needs to switch anything around then we can adjust certain parts accordingly

Date: July 23, 2024

Client: Alexander Young

Coach: Gavin Attorre

Client Starting Point:

Alex was 172lbs when we first had our Kick Off Call
Goals were to build muscle and start adding 10lbs BW to his frame.
The main thing Alex wanted to see was progress as he had never seen any with previous Coaches he had worked with

Next 3 Month Goal:

Improve Body composition and maintaining 10lbs BW

Next 6 Month Goal:

Increase Top 10 lifts by 10-20% in the 5-8 Rep Ranges

Next 12 Month Goal:

BF at 10-12% with a Bodyweight of 180-190lbs, Testosterone at a higher more optimal range. Sleep quality improved

What were the Top 1-3 Obstacles You Had To Overcome?

1. Candida overgrowth which has meant lower carb diet in first 12 weeks
2. Sleep and time zone changes for work & travel

What were the Top 1-5 Wins You Experienced?

1. Increase in BW to 184lbs
2. Strength Increase in
Squat 20%
Bench Press 15%
3. Working on Gut health and clearing up symptoms on initial Metabolic Assessment form

What Are The Top 1-3 Opportunities The Client Could Improve Upon Over The Next 6-12 Months?

1. Improve energy system work which will help work capacity. Recovery and ability to handle stress
2. Shift nutrition to help build lean mass and drop body fat now that Candida protocol is coming to an end
3. Look at how hormones respond over the next 6 months before deciding to work with any docs on TRT to help with
- Energy
- Focus
- Sleep
- Muscle

Based On Progress So Far, What Is The Best Next Target To Work On?

Nutrition

Any Other Feedback On Next targets?

Changing up nutrition next will help us drive forward in energy system training but also Body Comp and lean mass results.
This will be our initial 3 month target to see changes in this area
Over 6 months - re-check Testosterone levels and discuss steps in relation to TRT if needed
12 Months - Increased Lean Mass at 180-190lbs BW at 10-12% Body Fat
Each 12 week block we will be targeting specific exercises to monitor % increases from 12 week training cycles to ensure progression is being made
We will work the same set up if energy systems are being utilised, monitoring progress over Distance, Watts / Power Output in relation to VO2Max improvements

What Would You Suggest Be Done To Ensure You Both Achieve A 100% Success Rate Together?

Keep up the cadence of communication we have and keep the training focus and intensity where it is.
We can adjust timelines on muscle increases if/where needed, but once we get labs back on Testosterone levels we can make quicker gains if Testosterone levels are at a higher level than we have been working with so far, even though adding 10lbs has been a great start.